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In a candidate shortage market, you need to compete for the attention of job-hunting lecturers with an impressive advert that engages them and drives them to apply to your vacancy.

A good job advert writing process is one of the most powerful weapons you have in your college’s recruitment armoury.

Every year we help colleges advertise 65,000 vacancies around the world and regularly encounter problems with job adverts.

We want to put an end to the poorly written job advert. This guide will help your college stand out from the crowd, improve the performance of your campaigns and teach you how to become a candidate attraction superstar.