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Building Your Employer Brand Online 1 - My College's Brand
This guide will tell you:
- Consider what values you want your college as an employer to represent
- Understand what your Employer Value Proposition might be
- How to strategically harness social media to increase the reach of each advert
- Increase the number of applications you get from each recruitment advert
- How to retain staff
- How to save money
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A little bit more about what you'll be reading...
Recruiting is a two-way process and in this time of lecturer shortages you need to sell your college to candidates as much as the candidate must sell you their skills.
A company’s brand embodies and communicates the values it stands for. If you think of Coca-Cola or Apple, their lifestyle and beliefs shine thorough.